Whether you are a builder in major commercial and residential construction, three story walk-ups or the cottage industry, there is one common denominator; the customer. The customer may be a developer, investor, commercial operator or first home buyer. Regardless of the category they all require the same thing, an attractive well constructed final product.

Since the release of Bricklayers White cement in 20 & 40 kg bags on the 1st of October 2003 many builders and bricklayers alike have opted for the smooth clean white lines that the product achieves. Many have also used the product with yellow sands to achieve a consistent smooth golden coloured mortar, which cannot be replicated by the use of any other cement currently available on the market.

Specify the clean white finish of Aalborg White cement products on your next project.

Below we have listed some examples of the technical and aesthetical services, we provide for builders:


  • We help cement customers to optimise and develop their production process based on our experience from around the world.
  • Builders can draw on our large global network and through this create rapid and relevant contacts with architects, engineers and raw material suppliers.
  • Rapid consultant assistance and problem solution provided to the builder where quality problems occur in the customer’s production.
  • Close personal cooperation and dialogue with builders provides both flexibility and security.
  • Large global experience in specification and development of cement based products in all stages of the building sector’s value chain.
  • Help builders to identify new products and trends within the customer’s segment.
  • Help builders to document and communicate difficult problems, such as ‘Aesthetic durability of concrete surfaces’ to the other parties in a building project.
  • Through AALBORG WHITE Research and Development Centre, we provide access to practical and theoretical competence for product optimisation, control, testing and product development from one of the world’s leading research centres for white cement.


Click here for more information on Aalborg Whitecement based building products and Bricklayers Whitecement.